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CEO Perspective: The Future of Financial Services
someone, the longer they stay with you. I don't care what business you're in, usually your most profitable ... isn't Internet-related, specifically, but it's direct marketing. It's marketing without an agent involved ...- Authors: Daniel J McCarthy, Ian M Rolland, Thomas C Sutton, L SS
- Date: Oct 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Actuarial Profession